Cincinnati-based grocer Kroger recently redesigned their premium edible Private Brand, the new design is fresh and modern and is rapidly flowing into stores. Take a look at this interesting internal brand video that illustrates out the Brand personality and positioning.
To learn more about Kroger and its Private Brands join me as I chair the Private Brand Movement conference in Chicago September 19 – 21 where Susan Sanderson, Director, Corporate Brand Management, The Kroger Company; Nancy Dumais, Director Of Branding And Design – Private Brands, Delhaize America and Eli Getson, SVP, GMM, Golfsmith will participate in the panel “The Future Of Owned Brands Amidst Economic Revival”
Highlights of the panel will include: In the past, private label sales spiked during a recession and quickly returned to normal levels at the first sign of an upturn. This time is different, private brands are here to stay. In this session, you’ll hear from a cross-selection of industry leaders on where they see private brands headed and how they’re adapting to the new world of consumers. Hear a frank discussion on the impact of mobile, direct to consumer, social media, retailer manufacturing and the future of national brands and store brands.