The Private Brand Movement 2011, Save $400 this week only

I am proud to announce a Early Registration price break for the 2011 edition of the groundbreaking Private Brand Movement Conference, September 19 – 21, 2011, brought to you in cooperation with the producers of FUSE and My Private Brand. For the third year I will serve as the chair of the event, leading the Private Brand Movement and the retailers, manufacturers and agencies engaged in “Changing the Game.”

The Private Brand Movement – Changing the Game
September 19 – 21, 2011
Sheraton Chicago Hotel & Towers


For 2011, the highly praised Private Brand Movement Conference delivers the most comprehensive agenda on BRANDING AT RETAIL, covering every aspect: from insights to creation, to selling in store.

  • 35+ speakers, from the retailers, thought leaders and vendor partners you want to hear – more than triple any other event
  • Over 40 sessions, 3 events in 1
  • The keynotes – the most prolific minds in branding and retail
  • The topics that matter most
  • No commercialism from the podium
  • Private networking website

What’s new for 2011?

  • Full day summit dedicated to today’s top packaging trends
  • Newly designed breakout tracks exploring each stage of branding at retail: Manufacturing, Brand Strategy & Design, Go to Market
  • More content and speakers than ever, more than double any other event
  • New exclusive community website so you can network before, during and after the event
  • Structured interactive formats, a chance to learn from those not taking the stage
  • Leverage social media & customer insights to create relevant strategies
  • Global perspectives, tips and tricks from Europe
  • A team experience, this year we invite marketers and category leaders to join the conversation


  • Harry Pearce, Design Legend of Pentagram & Consummate Provocateur
  • Paco Underhill, Author of the Best-Selling Why We Buy
  • Koen de Jong, Esteemed Author of Private Label Uncovered
  • Carla Cooper, CEO of Industry Leader, Daymon Worldwide
  • Maggie Hodgetts, Head of Design, Waitrose


  • Thomas Becker, Stop & Shop
  • Lisa DiMartino-Edwards, Belk
  • Nancy Dumais, Delhaize America
  • Jeff Fagel, Sears Holding Co.
  • Eli Getson, Golfsmith
  • Maggie Hodgetts, Waitrose
  • Tammie Hunt, Office Depot
  • Mike Kitz, Officemax
  • Kelly Kraus, Rei
  • David K. Lyon, Bath & Body Works
  • Marc Okicich, Officemax
  • Alex Petrov, Safeway
  • Bob Thacker, Officemax
  • Shelly Turgeon, Petco
  • Susan Sanderson, The Kroger Co.
  • Betsy Schowachert, Michaels Stores
  • Melanie Wiesenthal, Victoria’s Secret
  • Connie Walsh, Staples
  • Roger White, Associated Food Stores


  • Michael Muntean, Church & Dwight
  • Matt Rompala, Avery Dennison
  • Jon Weber, Metromint
  • Chris Wilkins, Conagra Foods


  • Carla Cooper, Daymon Worldwide
  • Christopher Durham, My Private Brand
  • Jonathan Ford, Pearlfisher
  • Glenn Pfeifer, Daymon Design
  • Andres Siefken, Daymon Worldwide

To learn more, download this year’s Private Brand Movement brochure.

Join the brand revolution! Register today and save $400.

I look forward to seeing you this September in Chicago.

Christopher Durham


My Private Brand group members can register with the code MYPBRAND and receive 20% off the standard rates.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.