Job Number: 14588
One Geoffrey Way, Wayne, NJ

The Director, Brand Management reports to the Vice President Global “R” Us Brands and is the lead strategist supporting Global “R” Us brands’ merchandising objectives and product development activities across all countries (U.S., Canada, UK, France, Spain, Central Europe, Japan and Australia); and across all formats (stores, online, franchises and other). The Director leads the expansion of the range of products across the enterprise to achieve corporate sales growth, profit, productivity and penetration targets for the assigned Brands.



  • Lead strategy for integrated global product ranges and brands and support their objectives across all countries (U.S., Canada, UK, France, Spain, Central Europe, Japan, and Australia) to achieve budget and target margins
  • Responsible for leading the company brands’ increased penetration globally, driving down cost of goods and improving speed to market
  • Drive the implementation of companywide initiatives and processes that improve products; ensure that feedback from guests and market is leveraged to identify improvement opportunities
  • Direct the execution of business strategy in line with company ethics and operating procedures by aligning the strategic priorities of own area with the broader priorities of “R” Us
  • Maintain positive relationships and cultivate networks with people across divisions and functions
  • Draw astute conclusions from financial reports and analyses and accurately analyze the most critical issues and their patterns, trends and root causes to make sound decisions

Leadership/Talent Enhancement

  • Take ownership and champion all aspects of the private brand process
  • Take leadership in cross functional roles to enhance own capabilities
  • Lead and manage the development of team members by setting clear objectives; act to address and resolve poor performance, provide feedback, coaching and guidance where appropriate to enhance skill development
  • Shape the team’s roles and assignments in ways that leverage and develop individual and group capabilities
  • Develop successors and talent pools to ensure availability of future talent y identifying and attracting individuals with needed capabilities
  • Set the expectation that others will act with urgency and decisiveness while holding the team accountable to achieve business goals
  • Optimize process and intervene to remove barriers to achieve quality results and improve products
  • Strikes an effective balance between long and short term initiatives while at the same time responding constructively to new demands and challenges and demonstrating flexibility and resilience in response to constraints

Core Branding & Product Development tasks

  • Understand trends, hot products and categories
  • Target market needs, issues and competition from national vendors and other labels and communicate and react as appropriate
  • Control item count within brands and ensure that all new products are appropriately placed and positioned within the brand
  • Manage the factory base in collaboration with the China Office
  • Identify, prioritize and launch special projects while managing day to day execution of the range plans by brand and by season in partnership with the Planning, Product Development, Packaging, Marketing and Merchandising teams
  • Determine plans to develop a core range and establish driver items for each brand
  • Responsible for directing and managing brands growth while identifying unique product offerings that achieve customer relevance and market differentiation

Merchant Relationships

  • Collaborate closely with the Merchant, Design, and Packaging teams to create a product range and a merchandising and marketing plan by brand by season
  • Provide input for Merchant partners to determine space allocation, signage, in-store placement and ROTO

Financial Responsibilities

  • Lead Global Financial Forecasting in each of the company brands
  • Drive sales and margin performance through inventory and order management
  • Collaborate with the Merchant team to create a financial plan by brand and by season
  • Responsible for determining the profitability targets while identifying unique product offerings that achieve customer relevance and market differentiation
  • Responsible for recommending a pricing hierarchy that is aligned to the profitability targets of each brand

Marketing and Advertising Responsibilities

  • Create and support ROTO promotional strategy for all brands
  • Propose and deliver marketing strategy for TV and driver items
  • Identify and drive additional marketing opportunities with vendors, Internet and Marketing division


  • Bachelor’s Degree required, Master’s degree highly regarded
  • +10 years experience with proven track record in toys, or consumer package goods and private brand development. Toys experience is highly preferred.
  • Proven experience working in a multinational / global environment
  • Proven strategic thinking skills and leadership experience as a director is required
  • Experience in setting brand strategy
  • Expert skills and experience in Profit and Loss operation, market analytics, merchandise planning and product development
  • Expert skills in negotiation, measuring key performance indicators and Financial Analysis including Retail Math
  • Intermediate to expert level skills in Microsoft Access, Excel, Word, PowerPoint and Outlook
  • Basic skills in Product Development/Branding software such as PLM and in package design and production

Job Function: Merchandising
Organization: Headquarters
Primary Location: USA-NJ-Wayne
Work Locations: Headquarters (5905) One Geoffrey Way, Wayne, NJ 07470-2030
Schedule: Full-time
Job Type: Standard
Education Level: Bachelor’s Degree


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.