Private Brand Goes to Art School with Michael Osborne

I am not typically a fan of running student projects however in this project for Michael Osborne’s class, students at the Academy of Arts were given the task of designing a new of packaging for Costco’s iconic Private Brand Kirkland, as well as a “house of brands” that would also be part of the Costco family” Michael is the San Francisco based founder of MOD Michael Osborne Design known for Private Brand work with retailers ranging from Target to William Sonoma.

According to the designed students Kristopher Leigh, Woorim Choi, Anna Bazarnaya

“We wanted to create strong, cohesive packaging that would enhance the consumer shopping experience while also attracting a younger & broader consumer base.”

I can debate the merits of the design and its corresponding strategy, but what is more interesting than the project is the class, and a honest to goodness focus on teaching retail brand design and strategy.

BRAVO!

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Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

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