Private Brand Goes Social At Walgreens

Social media continues to play a significant and evolving role in the growth of Private Brands, this example comes from Walgreens who has engaged a agency that develops promotions based on Social Media Sponsorships or sponsored blog posts. This example is from the mommy blogger “Bargain Briana.” And focuses on Walgreens Private Brands and the Walgreens Way to Well Fund.

Check it out – all links are the originals from the sponsored post on Briana’s site:

This is a Sponsored post written by me on behalf of Walgreens for SocialSpark. All opinions are 100% mine.

Many of you are turning to private labels instead of the national brands. Many stores are responding to this desire by consumers and creating and maintaining additional private label brands. Did you know Walgreens has their own line of branded health and wellness products?

With Walgreens Brand Health & Wellness Products, you are able to save money without sacrificing quality or trust or spend a ton of time hunting down coupons. All of Walgreens branded products have a 100% satisfaction guarantee and are pharmacist recommended.  When comparing ingredients of these items, you will find most contain the exact same active ingredients as the national brand.

Through Social Spark, Walgreens sent me a Walgreens Brand Oil-Free Acne Wash, which is comparable to a national brand. I’ve never tried this particular Walgreens item in the past. The Walgreens Oil-Free Acne Wash is very comparable to the national brand without the huge price tag!

For comparison, Walgreens Brand Oil-Free Acne Wash is just $4.99 for 6 oz, while the national brand is $6.49 for 6 oz. This is a savings of $1.50 without using any coupons or promotions.  Plus, the active ingredient is exactly the same in both Oil-Free Acne Washes – Salicylic Acid, 2% Acne Treatment.

This is just one of the many Walgreens Brand Health & Wellness Products available. You will find a wide variety of items like allergy relief, cold & cough relief, pain relief & sleep aids, digestive relief, and vitamins and supplements. Remember, Walgreens is standing behind these products with a 100% satisfaction guarantee.  As a mom, I love that they stand behind their products.

How would you like to win a $50 Walgreens Gift Card? Twenty winners across the participating blogs will win! See complete contest rules here.

Here’s How to Enter:

1.)   Leave a comment on the blog post about which Walgreens Brand Health & Wellness Products is your favorite.

2.)   Tweet out a message containing the URL of the blog post that they are entering through as well as the hashtag #walgreensbrand

Read more about the Walgreens Way to Well Fund™ When you buy Walgreens Brand Health & Wellness Products, one cent from the purchase (up to $3 million annually) will support bringing preventative wellness services and education to local communities through National Urban League Tour.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.