Private Label Magazine Announces 2011 Store Brand Leadership Awards

The editors of the monthly trade magazine Private Label have announced the retail winners of their publication’s 2011 Store Brand Leadership Awards and 2011 Store Brand Retailer of the Year Award.

This year’s Store Brand Leadership Award winners include:

  • Family Dollar Stores, Inc., Matthews, NC, for the Discount Store Segment,
  • Walgreen Co., Deerfield, IL, for the Drug Store Segment,
  • Smart & Final, Commerce, CA, for the Warehouse Grocery Store Segment,
  • Loblaw Companies Ltd., Brampton, ON, for the Canadian Retailer Segment,
  • Walmart Stores, Inc., Bentonville, AR, for the International Retailer Segment

Walmart has been selected as Private Label’s overall 2011 Store Brand Retailer of the Year Award recipient that is drawn from one of the five 2011 Store Brand Leadership Award winners based on the retail segments listed above.

Award Criteria
The Store Brand Leadership Awards and Retailer of the Year program is dedicated to honoring North American and International Retailers for their noteworthy contributions to the growth of store brand products in the consumer marketplace.

The retailers were selected from nominations submitted by the readers of the magazine based on one or more of the following store brand criteria:
1. Product Innovation,
2. Packaging,
3. Marketing–including Advertising and In-Store Merchandising,
4. Employee Involvement,
5. Quality Assurance.

Company profiles of the winners will appear in the upcoming Private Label July-August 2011 issue.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.