Private Brand Never Smelled So Sweet – Bath & Body

Take a look at this selection of recent Signature Collection Private Brand launches for Bath & Bodyworks designed by the New York City based boutique agency Established.

To learn more about Bath & Body Works Private Brands, please join me at the third annual Private Brand Movement conference in Chicago, September 19 – 21, where David K. Lyon, VP Brand Design, Bath & Body Works will presentLeveraging Trends To Build Brands: Treating Fragrance & Skincare Like Fashion.”

This session will share Bath & Body Work’s approach to developing brand launches with an eye to fashion white space. We will explore how the products fit in and how they extend to trends as well benefits of trend products.

  • Designing in a Speed to market environment.
  • How fashion trends can influence brands.

My Private Brand group members can register with the code MYPBRAND and receive 20% off the standard rates.



Previous articlePrivate Label Magazine Announces 2011 Store Brand Leadership Awards
Next articleLucerne Private Brand Now rBST Free
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.