Take a look at this selection of recent Signature Collection Private Brand launches for Bath & Bodyworks designed by the New York City based boutique agency Established.
To learn more about Bath & Body Works Private Brands, please join me at the third annual Private Brand Movement conference in Chicago, September 19 – 21, where David K. Lyon, VP Brand Design, Bath & Body Works will present“Leveraging Trends To Build Brands: Treating Fragrance & Skincare Like Fashion.”
This session will share Bath & Body Work’s approach to developing brand launches with an eye to fashion white space. We will explore how the products fit in and how they extend to trends as well benefits of trend products.
- Designing in a Speed to market environment.
- How fashion trends can influence brands.