Private Brand Takes Center Stage In The Middle East

The latest Private Brand products will be represented at Private Label Middle East – Dubai (PLME-Dubai) September 18-20, at one of the Middle East’s dedicated Private Brand tradeshows for. Staged annually for more than eight years PLME-Dubai has become a popular product-sourcing event, and meeting point, for retailers, distributors and brand management executives.

“The show is well established as a gateway for suppliers from around the world who are looking to build new distribution channels across the region and beyond,” says Justin Boutros, CEO of Channels Exhibitions.

“With demand for private label goods continuing to expand there are some great opportunities for producers to work with retailers to develop new product offerings,” he added.

Companies will be attending the show not only from the Middle East, but also from the USA, Europe, Africa, and Asia – all looking to establish new distribution channels in Dubai, the region’s most important trading hub.

“With its high quality audience of serious buyers PLME has continued to be a strong trading event, even during 2009/10, and as the event expands further, our offering to suppliers is a very attractive one. Private label suppliers don’t have to wait for FMCG demand to grow; they can come and do business right now in markets where consumer demand is already booming,” he concluded.

Discover region-wide demand for FMCG products at PLME-Dubai, which will take place from 18-20 September 2011, at Dubai World Trade Centre.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.