Bentonville, Arkansas based club store Sam’s Club announced what amounts to a dramatic shift in it’s Private Brand portfolio strategy. With the launch of three new Private Brands Sam’s will effectively realign its Private Brands moving many of its current Member’s Mark branded products into the new Artisan Fresh, baked goods brand; Simply Right, a personal care brand including diapers and pet care; and Daily Chef, a edible’s brand which includes groceries such as olive oil. The new Private Brands will rolled out to more than 600 stores by the end of October.
Latest posts by Christopher Durham (see all)
- The Premiumization of Walmart? Sam’s Choice? – Apr 23, 2014
- Here Comes Peter Cottontail – Woolworths Select Easter 2014 – Apr 23, 2014
- PB CAREERS: Amazon – Senior Product Manager, Brand Manager – Apr 23, 2014