Bentonville, Arkansas based club store Sam’s Club announced what amounts to a dramatic shift in it’s Private Brand portfolio strategy. With the launch of three new Private Brands Sam’s will effectively realign its Private Brands moving many of its current Member’s Mark branded products into the new Artisan Fresh, baked goods brand; Simply Right, a personal care brand including diapers and pet care; and Daily Chef, a edible’s brand which includes groceries such as olive oil. The new Private Brands will rolled out to more than 600 stores by the end of October.
Sam’s Club Reveals New Portfolio Strategy and Corresponding Private BrandsJune 2, 2011 0
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.