Win $5,000 in the Schnucks Private Brand Adventure

Schnuck Markets, the privately-held grocery chain with more than 90 supermarkets in St. Louis and the Midwest is giving shoppers a chance to win $100 for each of Private Brand product found in their homes, up to $5,000, in its new “Schnucks Brand Adventure” contest. Private brand items include new or “partially used” Schnucks, Culinaria, Schnucks Select, Chef’s Express, Full Circle, TopCare, Valu Time, Paws, World Classics, Academix, Domestix, Easyclix and Electrix products.

Entry forms are available in store and must be completed, mailed and received by 5:00 p.m. on June 19. Schnucks will randomly select eight winners, one from each market it serves.

  • Eight winners will randomly be selected, one from each trade area served by Schnucks. The odds of winning will depend on the number of eligible entries received. Winners will be notified the day the Prize Patrol will visit their home. On the day of the visit, the Prize Patrol will call the winner from the store listed on the entry form. Once contact is made via telephone call, the winner will have a maximum of 30 minutes to meet the Prize Patrol at his/her home.
  • Visits to homes made Monday–Friday will occur between the hours of 4pm and 8pm. Saturday visits will occur between the hours of 9am and noon. There will be no visits made on Sundays.
  • Prize amounts will vary between $0 and $5,000, depending on the number of Schnucks Private Brand items found. Winners will receive their prize in the form of a check made out to the individual in the household that is indicated on the entry form and meets eligibility requirements. Prizes are non-transferable and cannot be substituted. Taxes are the full responsibility of the winner.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.