Monthly Archives: June 2011 »
Fresh & Easy Kicks Off Private Brand BBQ Contest
Fresh & Easy Neighborhood Market has launched a contest for customers to help expand its popular Private Brand side dish line. Customers can participate in the Summer Side Dish Recipe Contest by submitting their
Read More »High Gas Prices Create Pain Beyond the Pump
Just as the CPG industry was beginning to show signs of growth, a new hurdle emerged: rising gas prices. With national gas prices 40 percent higher on average today than a year ago, many
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In.gredients: a National Brand Free Store
The CPG’ brand marketers worst nightmare is finally coming true, with the impending opening of the new store In.gredients which will specialize in local and organic ingredients as the country’s first ever ”package-free, zero waste grocery
Read More »Wooworths adds Private Brand Irish Whiskey
Australian retailer Woolworths has launched its latest Private Brand spirit, Finnlaigh Irish Whiskey, named after one of the legendary High Kings of Ireland, Aedh Finnlaigh, who reigned from 861 to 876 AD. Finnlaigh was
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Something Wonderful Is About To Happen
The Private Brand Movement conference in Chicago, September 19 – 21 is fast approaching, so over the next few weeks I will present a number of posts on the exciting roster of Keynote speakers.
Read More »Supervalu, Mommy Bloggers & Essential Everyday
Social media and the mommy blogger continue to evolve as a force to reckon with and retailers continue to engage influential bloggers and customers to generate awareness and create trial. Minnesota based Supervalu has
Read More »Marks & Spencer Celebrates the Royal Wedding with Private Brand
Some nice Private Brand work from the English artist, illustrator and designer Kate Forrester for Marks & Spencer. The vintage inspired commemorative biscuit tin (cookie) was commissioned to celebrate the April wedding of Prince
Read More »Wegmans Private Brands Food You Feel Good About
Rochester, New York-based Wegmans Food Markets unveiled a new line of Private Brand Wegmans Food You Feel Good About 100% Sparkling Fruit Juices. The Food You Feel Good About Private Brand is designed to
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Private Label Uncovered on PLMA Live!
In this months edition of the Private Label Manufacturers Association’s web video magazine PLMA Live! Tim Simmons talks with Koen de Jong founding Director of the Netherlands based International Private Label Consult (IPLC) and
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Supervalu & Essential Everyday
A few images from around the web that give you a peak at the new NBE brand from Supervalu. The brand is being used to dramatically consolidate and eliminate the banner Private Brands (Jewel,
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