Wegmans Debits Food You Feel Good About Veggie Burgers

In her May 29 online column, Mary Ellen Burris, senior vice president of consumer affairs for Rochester, New York based Wegmans Food Markets, announced the debut of Wegmans Food You Feel Good About Veggie Burgers. According to the blog:

There’s no denying the increase in demand and/or interest in non-meat foods. Whatever the reason (desire to eat more plant-based foods for health reasons, add more veggies, animal welfare, food safety, etc.), there is definitely growing interest.  I know in my own department, there are several vegetarians.   At our most recent test kitchen sampling of new Wegmans brand products, Veggie Burgers were front and center.  The supplier is Good Wives, producer of Wegmans frozen appetizers. During my November visit to their facility in Wilmington, MA (near Boston), the president mentioned that they were in development of really good-tasting veggie burgers.  And so…here we are introducing them in May.

Our new Veggie Burgers are quarter pounders, in some interesting combinations—each one moist and very tasty.  How about the vegan Caramelized Onion & Garbanzo Beans burger, with artichokes and sunflower seeds for good measure?  There is a Portabella Mushroom Burger with a blend of Pecorino Romano and Parmesan cheeses.  Also my own favorite, the Southwest Black Bean with hot peppers, corn and Monterey Jack cheese.  All these are Food You Feel Good About, meaning no artificial colors, flavors or preservatives.  They’re convenient to pull out of the freezer and cook on stovetop, oven or grill.  Stovetop time would be about 15 minutes.  Or for grilling, 18-20 minutes.  Microwaving not recommended.

In keeping with the current craze for sliders, one of the varieties (Portabella Mushroom) is available in that smaller size; perfect for kids or adults just wanting smaller portions. Unlike the bigger burgers, sliders can be microwaved (directions on pkg.).  So if you’re looking for palate-pleasing alternatives to beef burgers, check these out.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.