The Hague-based Malaysian Trade Commissioner Rusiah Mohamed described the participation of 15 Malaysian companies at the recent PLMA “World of Private Label” International Trade Show in Amsterdam as a huge success.
In a post-show analysis, she said Malaysia’s participation had generated immediate sales of RM 1.565 million, besides holding out the prospect of further potential sales of RM45.612 million.
The show was held May 24 – 26 and is the world’s largest private label trade show organized by the Private Label Manufacturers’ Association (PLMA).
Rusiah said the exhibition was open only to target buyers who were serious in buying products for their private label.
“Malaysian companies could meet buyers and category managers, entrusted with buying private label branded goods for supermarkets and department stores from Europe as well as other countries.
“Malaysian participants met manufacturers and suppliers from around the world, both in food and non-food sectors,” Rusiah added.
Of the 15 Malaysian participating companies, 11 were from the non-food sector and four from the food sector.
Rusiah said three companies namely Young Masters Garments Corporation Sdn Bhd, Halo Agency Sdn Bhd and Kuching-based Biotech Synergy Farm Sdn Bhd had attracted a “lot of attention” among buyers in plastics’ houseware products, men’s briefs and industrial design services.