The World of Private Label Proves Succesful for Malaysia

The Hague-based Malaysian Trade Commissioner Rusiah Mohamed described the participation of 15 Malaysian companies at the recent PLMA “World of Private Label” International Trade Show in Amsterdam as a huge success.

In a post-show analysis, she said Malaysia’s participation had generated immediate sales of RM 1.565 million, besides holding out the prospect of further potential sales of RM45.612 million.

The show was held May 24 – 26 and is the world’s largest private label trade show organized by the Private Label Manufacturers’ Association (PLMA).

Rusiah said the exhibition was open only to target buyers who were serious in buying products for their private label.

“Malaysian companies could meet buyers and category managers, entrusted with buying private label branded goods for supermarkets and department stores from Europe as well as other countries.

“Malaysian participants met manufacturers and suppliers from around the world, both in food and non-food sectors,” Rusiah added.

Of the 15 Malaysian participating companies, 11 were from the non-food sector and four from the food sector.

Rusiah said three companies namely Young Masters Garments Corporation Sdn Bhd, Halo Agency Sdn Bhd and Kuching-based Biotech Synergy Farm Sdn Bhd had attracted a “lot of attention” among buyers in plastics’ houseware products, men’s briefs and industrial design services.

Source: Bernama



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.