Marsh Promotes Private Brand in The Great American Cookout

Indianapolis based grocer Marsh Supermarkets has announced the launch of a summer Private brand promotion the Great American Cookout Sweepstakes. Shoppers may receive as many as three contest entry codes between May 26 and September 7 — one each for purchasing $15 or more of fresh beef, three or more qualifying Food Club products and three or more qualifying trade partner products — for a chance at the grand prize and other awards. Qualifying Food Club products change through the time period.

To enter, customers may visit www.marsh.net/summer and enter the entry code(s) along with the other required fields. Winners of the grand prize, first-place prize and second place prize will be selected in a random drawing held on or about September 15 and drawn from all eligible entries. Drawings for the monthly winners will be held on July 1, August 1 and September 15. Eligible Indiana and Ohio residents may also enter the contest without making a purchase by mailing in an entry on a 3 x 5-inch postcard.

Prizes include:

Grand Prize – One Winner of the “Cookout Showcase” approximate value: $15,000

Includes high-end patio furniture from Leland’s Patio (table, chairs, patio heater), one Weber Summit S-670 Gas Grill from Clark’s Appliance and a celebrity Grill Master to host a 50 person  party at the grand prize winner’s house. Sponsor reserves the right to substitute prizes of equal or greater value.

Potential winners for the Grand Prize will be selected in a random drawing held on or about 9/8/11 from among all eligible entries received.

First Place Prize – One Winner of the “All American Country Cookout” approximate value: $2,600

A one year supply of beef compliments of the Indiana Beef Council (paid as fifty-two $50 Marsh Gift Cards).

Potential winners for the First Place Prize will be selected in a random drawing held on or about 9/8/11 from among all eligible entries received.

Second Place Prize – “Ultimate Block Parties”
One winner per Marsh and O’Malia’s location!
approximate value: $660 each prize package

Each prize includes (1) Weber Grill, (1 bag) Kingsford Charcoal and one $500 Marsh Gift Card.

Potential winners for the Second Place Prize will be selected in a random drawing held on or about 9/8/11 from among all eligible entries received.

June Prize – One Winner of a Captain America Harley-Davidson “Forty Eight” Motorcycle courtesy of 7-U. approximate value: $11,000

June Prize – One winner of an Indianapolis Indians baseball game Suite Party for 20 persons courtesy of Frito-Lay.

The potential winner of the June Prize Package will be selected in a random drawing held on or about 7/1/11 from among all eligible entries received.

July Prize – Two winners of four tickets to a Theme Park courtesy of Coca-Cola.

July Prize – Two winners of two tickets to the Brickyard 400 along with Tony Stewart autographed NASCAR caps courtesy of Coca-Cola.

The potential winner of the July Contest Prize Package will be selected in a random drawing held on or about 8/1/11 from among all eligible entries received.

August Prize – One winner of a Marsh Symphony on the Prairie Front Row Table for Ten along with a Marsh Deli catered cookout.

August Prize – One winner of a one-year’s supply of Coke and a $250 Marsh Gift Card courtesy of Coca-Cola.
The potential winner of the August Contest Prize Package will be selected in a random drawing held on or about 9/1/11 from among all eligible entries received.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.