Old on Left/New On Right
As part of its ever evolving Private Brand portfolio Delhaize and it US banners: Food Lion, Bloom, Bottom Dollar, Harveys, Reid’s, Sweetbay and Hannaford have begun to introduce a redesign of their HBC Private brand Healthy Accents. The new design continues the white theme that they began with their recently launched basic brand My Essentials. I was never a fan of the old design, which felt a bit dated and clunky even when it was originally created, so it is nice to see a refreshed brand begin to appear.
With this second white-based Private Brand the challenge for Delhaize will be avoiding the stark generic whiteness that took over the aisle of Walmart after the Great Value redesign.
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- Old on Left/New On Right
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- New on Left/Old On Right
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
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