Sunflower Market Tells Its Private Brand Coffee Story

Boulder, Colorado based grocer Sunflower Farmers Market, launched a video that tells its customers their Private Brand coffee story and walks them through the process and highlights the quality difference.

Sunflower customers may taste the quality of the coffee at their in-store coffee sampling stations. The 5-minute video, narrated by Sunflower Coffee Director Mark Brown, details the process that yields high-quality coffee beans in more than 35 flavors, including organic and Fair Trade varieties, to Sunflower aisles as well as their commitment to global responsibility



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.