A&P Launches Premium Private Brand Beef

Beleaguered grocer A&P today announced the launch of a brand new Private Brand of premium-quality Angus beef featuring steakhouse-quality meat at affordable supermarket prices. The new brand joins numerous other similar Private Brands across the country including: Butchers Brand Beef at Food Lion, Sutton & Dodge at Target, Sheffield & Sons at Bloom, Genuine Steakhouse at Walmart and Stockman & Dakota at Safeway just to name a few. Woodson & James Choice Angus Beef, will replace the current beef steak and roast offerings in all A&P, Pathmark, Superfresh, Waldbaum’s and The Food Emporium stores beginning Friday, May 27 – just in time for Memorial Day weekend and the start of the grilling season.

The new and exclusive Woodson & James Angus Beef line features USDA Choice Angus Beef that is grain-fed and single-sourced for premium flavor, tenderness and quality. By switching to one supplier (National Beef), A&P can guarantee shoppers consistently juicier, tastier, higher-quality beef at a great value. With this unique initiative, A&P shoppers will be able to buy better beef for the same everyday price.

“These tasty and tender new meats are ideal for summer grilling,” said Tom O’Boyle, Executive Vice President of Merchandising and Marketing. “We are confident that our customers will agree Woodson & James is the ultimate beef eating experience.”

Beginning on May 27, shoppers will be able to view delicious beef recipes and cooking tips on Woodson & James’s new website at www.woodsonandjames.com. All stores will also feature new in-store Woodson & James signage. Associates from our meat department, outfitted in Woodson & James aprons, will be on hand to offer simple preparation and cooking tips, as well as information about the new beef line.

“A&P’s significant effort to upgrade its beef offerings, while keeping prices affordable, demonstrates our continued commitment to delivering enhanced value to our customers,” added Harry Giglio, Vice President of Meat & Seafood. “With our exclusive new line of Woodson & James steaks and roasts, shoppers no longer need to sacrifice quality in order to stay within their budgets and provide delicious meals for their families.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.