Bolingbrook, Illinois headquartered beauty superstore ULTA recently commissioned Flood Creative to update their Private Brand bath and body products. The goal was to create a visually engaging aisle, Flood created artwork that changes per product yet ties the line together as a family.
The result is a cascade of watercolors over different finishes and sizes. The nearly 50 unique paintings were created and finessed in-house at Flood.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- Publix Smiles With Frozen Novelties – May 20, 2013
- PB CAREERS: PETCO – Brand Manager – May 20, 2013
- Tasty Design, Tasty Gelato, Safeway Select – May 20, 2013
