Bolingbrook, Illinois headquartered beauty superstore ULTA recently commissioned Flood Creative to update their Private Brand bath and body products. The goal was to create a visually engaging aisle, Flood created artwork that changes per product yet ties the line together as a family.
The result is a cascade of watercolors over different finishes and sizes. The nearly 50 unique paintings were created and finessed in-house at Flood.
Latest posts by Christopher Durham (see all)
- Thinking Beyond The Box: Modal Shopping And The Future Of Retail – December 8, 2013
- PB CAREERS: Amazon – Senior Product Manager, Consumables Private Label – December 8, 2013
- Fifty2, The MPB Project: Sam’s Club – Daily Chef – December 6, 2013