Refresh With Private Brand HBA from ULTA

Bolingbrook, Illinois headquartered beauty superstore ULTA recently commissioned Flood Creative to update their Private Brand bath and body products. The goal was to create a visually engaging aisle, Flood created artwork that changes per product yet ties the line together as a family.

The result is a cascade of watercolors over different finishes and sizes. The nearly 50 unique paintings were created and finessed in-house at Flood.