Refresh With Private Brand HBA from ULTA

Christopher Durham May 23, 2011 0

Bolingbrook, Illinois headquartered beauty superstore ULTA recently commissioned Flood Creative to update their Private Brand bath and body products. The goal was to create a visually engaging aisle, Flood created artwork that changes per product yet ties the line together as a family.

The result is a cascade of watercolors over different finishes and sizes. The nearly 50 unique paintings were created and finessed in-house at Flood.



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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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