Discover the Chinese Private Brand Opportunity At The “World of Private Label”

Fast growing supermarkets and hypermarkets in China plan to add their own Private Brands to their stores. Learn more about the opportunities this growth will represent and about PLMA’s 2011 Shanghai Private Label Fair at a special meeting for exhibitors at the PLMA’s  “World of Private Label” International Trade Show in Amsterdam.

The meeting will take place at 5 p.m. at the PLMA stand in Europahal on Tuesday, May 24th at the RAI Exhibition Centre. Seating is limited so please contact

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.