Daily Archives: May 18, 2011 »
Fresh & Easy Launches Private Brand Sandwich Cookies
Tesco’s US grocer Fresh & Easy Neighborhood Market recently launched a new Private Brand line of sandwich cookies designed by the design consultancy P&W. The line includes a chocolate cookie with vanilla crème filling
Read More »Indian Electronics Retailer Chroma Launches Private Brand Refrigerator
According to an article in the Indian business publication the Financial Chronicle India’s first national electronics superstore Croma, the Tata group-owned retailer, plans to enter the refrigerator category with a significant collection of Private
Read More »Fresh & Easy Expands Gluten-Free
El Segundo, California based grocer Fresh & Easy Neighborhood Market announced that it is expanding its range of gluten-free products including dozens of Fresh & Easy Private Brand products as well as creating additional
Read More »Discover the Chinese Private Brand Opportunity At The “World of Private Label”
Fast growing supermarkets and hypermarkets in China plan to add their own Private Brands to their stores. Learn more about the opportunities this growth will represent and about PLMA’s 2011 Shanghai Private Label Fair
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The Secret Life of Great Value Sliced Turkey
I have featured a number of videos from Bentonville, Arkansas based superstore/grocer Walmart’s series “The Secret Life of …”. This edition is “The Secret Life of Sliced Turkey” a seemingly mundane subject, however the
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