Kroger Bans BPA From Private Brands

After ridding its Private Brand baby products of BPA, Kroger is now eliminating the chemical from cans it uses in its Private Brands. Kroger plans to have it completely off its register tape by the end of the year and will remove it from the linings of its Private Brand canned goods “as quickly as possible.”

According to an article in the Columbus Dispatch: “While there is no conclusive scientific evidence that minimal exposure to BPA in can linings poses any risks to consumers, Kroger has begun a process that we believe will result in the removal of BPA in the linings of canned goods in all of our corporate brand items,” Kroger spokesman Keith Dailey said. “Customers are interested in the issue and what the company is doing on the issue.”

BPA has been used for years in bottles, canned-food linings and numerous household products. Companies use it to guard against contaminants and to extend a product’s shelf life.

At least 20 states have banned or are considering banning BPA in certain instances. Maine has banned the chemical in reusable food and beverage containers, and Oregon is considering a ban on BPA in baby bottles and training, or “sippy,” cups. Connecticut is considering a ban on the chemical in receipt paper.

Giant Eagle is “closely monitoring findings related to BPA,” spokesman Dan Donovan said in an email. “At this time, the FDA is not recommending that families change the use of infant formula or foods,” he said. “As such, we have no … plans to change current packaging of our products, nor our register receipt paper.”

Kroger’s move affects its Private Brands, which include Kroger, Value Brand, Private Selection, Comforts, Mirra, Active Lifestyle and Fresh Selections.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.