Fresh & Easy Launces Let’s Grill Private Brand

El Segundo, California based grocer Fresh & Easy Neighborhood Market announced the launch of the Let’s Grill! Private Brand. The new brand includes pre-marinated, pre-seasoned or pre-skewered meat and vegetarian options ready for grilling, as well as unseasoned items and salad kits.

The 25+ new items range from Stuffed Portabella Mushrooms and Grilling Veggies to Adobo Beef Steaks and Citrus Chili Chicken Thighs & Drumsticks. Let’s grill items contain no artificial colors, flavors, high fructose corn syrup or added trans fats.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.