Daily Archives: May 10, 2011 »
Private Brands, Jonathon Ford & Yogurt
This month the trade magazine Packaging World features Private Brands in its video “Private-label smackdown: Tesco takes on name brand yogurts”. The video includes a interesting conversation with Jonathan Ford of the international design
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ASDA Launches Chosen By You TV Campaign
The new advertising campaign to promote “Chosen by You” a Private Brand from Walmart’s English grocer Asda focuses on their customers and their favorite products. The campaign, created by Saatchi and Saatchi, promotes the
Read More »HEB Launches Orchid Private Brand Hand Soaps & Sanitizers
San Antonio based grocer H-E-B introduced HEB Orchid a new Private Brand line of moisturizing hand soaps and sanitizers with a promotion inviting customers to save $1 on two of products vi. The promotion
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