Private Brands Lead the Way to Profits at Publix

On Monday Lakeland, Florida based grocer Publix announced a profit of more than $398 million in the first quarter, up 9.3 percent from last year. Sales increased 4.4 percent annually to $6.8 billion, and same-store sales (transactions at stores open at least a year) grew 2.8 percent.

Publix’s growth in a difficult economy can be attributed to the their emphasis on customer service, a strong selection of fresh foods and Private Brands, effective advertising and executive development.

“Although the economy continues to be weak, I’m pleased our strong operating performance resulted in another increase in our stock price,” said Publix CEO Ed Crenshaw in a prepared statement.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.