Allergy Alert on Mislabeled Great Value Reduced Sodium Chicken Noodle Soup

Bay Valley Foods is recalling 188,181 pounds of Walmart’S Private Brand  Great Value Reduced Sodium Chicken Noodle Soup due to the presence of an undeclared allergen (milk). The product label indicates that the can contains Chicken Noodle soup; however, the can may contain Cream of Chicken soup.  The soup contains milk, a known allergen, which is not declared on the label.  No illnesses have been reported to date in connection with this alert, and there is no risk to consumers who are not allergic to milk.

The recalled cans of Great Value Reduced Sodium Chicken Noodle Soup were distributed through Walmart stores in Alabama, Arkansas, Arizona, California, Colorado, Florida, Georgia, Hawaii, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Mexico, Nevada, Ohio, Oklahoma, Pennsylvania, Puerto Rico, South Carolina, South Dakota, Tennessee, Texas, Virginia, Wisconsin, West Virginia and Wyoming.

The recalled product, Walmart Great Value Reduced Sodium Chicken Noodle Soup, comes in 10.5 ounce cans bearing the UPC Code 78742 02083 and is marked with a “Best by” date code of “Best By 09 29 12” that can be found on the bottom of each can.  Each can bottom also bears the establishment number “P-51”.

Consumers who have purchased the recalled Great Value Low Sodium Chicken Noodle Soup may return it to a Walmart store for a full refund.  Consumers with questions may contact Bay Valley Foods Consumer Response Department at 1-800-983-0823.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.