ABC Local News Applauds Family Gourmet

It is no surprise that Private Brands continue to receive a lot of attention from the media, however it may come as a surprise to many readers that Family Gourmet the new Private Brand food line from Matthews based discounter Family Dollar is in the spotlight for both its value proposition and its quality. In this newsclip from WPVI the ABC affiliate in Philadelphia the new brand is put to the test and comes out a winner.

It is nice to see newly developed retailer owned brands supporting and even enhancing the brand promise of the retailer. Family Dollar is well known for its great prices and small footprint local stores, with the launch of Family Gourmet it now also has the potential to build credibility and loyalty at America’s dinner table.

Good Work.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.