It’s Happy Hour at Kroger with Premium Private Brand Beer

Cincinnati-based grocer Kroger announced plans to launch a new premium Private Brand beer next month. Port Republic will be available in light and lager, retailing for $21.99 for a 30-pack of cans, according to the Winery Exchange, a Novato, California, private brand company that develops and supplies beer, wine and spirits. A 24-ounce single-serve can will sell for $1.49 each. Port Republic  joins Kroger’s expanding list of Private Brand beers, including Caguama, a Latin beer; Hollande 1620, a Dutch beer; and Tap Room 21, craft beer that comes in Amber Ale, Pale Ale, Wheat and Lager.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.