Delhaize owned Salisbury, NC based grocer Food Lion confirmed in its blog “Food Lion Insider” that it will join its Delhaize banner mates and launch the new “My Essentials” Private Brand replacing their existing basic/value tier brand Smart Option. At first glance this appears to be the first revelation in a dramatic Private Brand portfolio shift that will inevitably lead to the elimination of the banner (Food Lion, Hannaford, Sweetbay, etc) Private Brands in favor of one mega brand that will allow Delhaize to leverage its total store count and purchasing power for better prices and hopefully better products. The post below also reveals that some of the banner (Food Lion) branded products will be converted to My Essentials, stay tuned its going to get interesting.
Food Lion Launches New Private Brand “My Essentials”
In June 2011, Food Lion will fully launch Delhaize America’s new private (store) brand My Essentials which will represent approximately 500-700 items store-wide. The My Essentials product line will be a clearly branded value line for all Delhaize America banners, which include Bloom, Bottom Dollar, Harvey’s Supermarket, Reid’s, Hannaford, and Food Lion.
My Essentials is a healthy choice pledging to be trans fat free and reducing the total sodium, sugar, and fat where possible. With the new private brand you will see the Smart Option brand phase out from Food Lion’s shelves.
We have already begun to see My Essentials appear on shelves in our local neighborhood Food Lion. (Read about the switch from Food Lion’s Instant Tea Mix to My Essentials Lemon Iced Tea Mix)
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While we have an authoritative voice online regarding Food Lion, Food Lion Insider is not the authoritative voice for Food Lion and it is not a Company-run blog. Food Lion Insider is a blog run by a Food Lion associate that loves grocery retail and helping customers and coworkers.
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Food Lion Insider
Are the products under the My Essentials label made in the U S A or a foreign country????????????????
I am not affiliated with Delhaize, Hannaford, Food Lion or any of their other banners or with the My Essentials Private Brand so I can not accurately answer the question.
I can however tell you that it is a very large brand manufactured in many facilities, the location of the facility is not indicative of the quality.
thanks
christopher
I cannot find where My Essentials milk is made. I know Food Lion does not have a dairy,etc. Until I know where the milk is processed, I do not plan to buy any more milk or other products marked “my essentia
Herbert
This site is not affiliated with My Essentials or Food Lion, However I can tell you that grocers across the country source their private brand products from the best manufacturers available. Dairy and liquids like you mentioned are typically sourced locally as the cost of shipping milk long distance is too high.
Most American private label food products are sourced domestically from great manufacturers. In some cases however overseas product is procured to maintain quality and authenticity: wine from France, cheese from Italy, chocolate from switzerland, numerous fruits and vegetables from south America provide fresh produce to Americans year round.
I would also remind you that many national brands source their products from different manufacturers.
Kraft processes cheese they rarely make it
Apple has no manufacturing facilities
Quaker uses many manufacturers
Girl scouts cookies are produced at numerous bakeries across the country.
I shop and buy my essentials milk for my family and recommend it to anyone who asks.
Thanks
Christopher
I tried the My Essentials 1%milk this weekend, as it was a good price. I poured some over my morning cereal, but it had a bad taste. Next I smelled the milk in the carton but it did not smell at all “turned”, or spoiled. I poured some in a glass and took a mouthful. It just had an awful taste and I spat it out. I fear this brand will not be using quality food items and will not try anything else.
Thanks Grandi! I went searching online today to find if anyone had the same reaction as my boyfriend this afternoon. He wanted to enjoy his My Essentials 2% milk with his Holloween cupcake. After a huge gulp of the milk, he came running to the kitchen sink to spit the milk out. The milk was absolutely terrible. We will NEVER buy any My Essential products again!
We’ve only had issues with the smaller cardboard cartons–the plastic gallon jugs have always maintained decent taste, but I’m about to return a carton for its horrifying taste. It’s well inside expiration and was kept in the same refrigerator as plastic jugs that didn’t taste terrible. This is the second or third time we’ve experienced this, and always with the cardboard cartons; I think the problem is the material being used to line the carton. Either way, it’s atrocious.
I have not tried the milk, but so far, white bread , potato chips and Soda. I noticed all were very good and I will continue with them.
Im always looking for good diet soda brands. I have tried your Diet Ginger ale,Orange Soda,Zero Cola and Dr.Perky brands and find them to have a very good taste and flavor.I will be buying more of them. I wish you also did a Diet Grape Soda.