Wegmans & Walgreens Settle Logo Dispute

Rochester, NY based grocer Wegmans Food Markets has agreed to settle a lawsuit brought by Illinois based drugstore Walgreens that challenged the grocers use of logos that Walgreens said infringed on its trademarks.

Under terms of the settlement, Wegmans agreed to discontinue using the “circle W” symbol on its Wegmans Private Brand packaging by June 30, 2012. Wegmans retained the right to use the name “Wegmans” in script.

Wegmans did not admit liability as part of the settlement.

“The cost of making relatively minor changes to a limited number of products was much less than the cost of litigating this case to the end,” Jo Natale, Wegmans’ director of media relations, said today. “We wanted to return to a logo we had used many decades ago. There was never any intent on our part to make our products or logos resemble those of Walgreens.”

Walgreens had filed the lawsuit in November. The settlement was reached last month but wasn’t announced until today.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.