Private Brands in the Spotlight at the Pentawards. Enter Today!

The Pentawards is the first and only worldwide competition exclusively devoted to packaging design in all its forms. In the 2011 edition of the Pentawards you will find five Private Brand specific categories for presenting your packaging designs: Beverages, Food, Body, Other Markets and Luxury.

Participate now and pick up your Pentaward in New York next September 29.

And there’s more: the winners in the “Private Brands” categories will be featured on My Private Brand. Don’t miss this opportunity to show the profession the quality of your designs.

Registration online is open until 13 May.


Entry fee: €195

Previous articleFourth Circuit Upholds $13.5m Private Brand Judgment
Next articleFood Lion Private Brand: Sample & Delight
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.