Sampling has long been a tried and true tactic of retailers nationwide so it is nice to see them employing the very effective program to promote their Private Brands. In this case the retailer is my local Food Lion and a delightful older woman sampling Food Lion Peanut Butter, Jelly, Graham Crackers and Sparkling Soda; interestingly my thirteen year old step son said the Peanut Butter tasted like a Reese’s Peanut Butter Cup, which for him is a huge compliment.
In this case the sampling is building the Food Lion brand with a new generation of customers whose brand choices are not defined by packaged goods but instead by their experiences whether they be in store, on the net or in their smart phone. So reaching out to them to allow them to touch, feel and perhaps more importantly taste your brands is the ultimate sensorial experience and the ultimate brand builder. And ultimately my thirteen year old placed the jar of Food Lion peanut butter in our basket and we bought it.