Victoria’s Secret Sexy New Private Brand

Here’s the latest sexy Private Brand collection of body care from lingerie retail icon Victoria’s Secret. Taking the latest trend in lingerie, lace and leopard prints, the design team at Cincinnati based Limited Brand brightened up the new designs with four vibrant colors and accents of contrasting hues.

The latest from Victoria’s Secret bodycare is their Attractions Bodycare Collection. The sensual collection features nourishing body lotions, fragrance mists, indulgent body creams and daily body washes. The collection has four different ‘scents’ or ‘themes’ to it which are Wild One, Love Bitten, Glam Goddess, and Sweet Craving. The bottles are packaged in interesting designs of leopard print and lace. The irresistible collection is floral, sensuous, fruity and truly feminine with accords of amber and musk.

Previous articleECRM Announces Private Brands HBC Efficient Program Planning Sessions
Next articleDelhaize Group To Grow Its U.S. Private Brand Share to 35%
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.