ECRM Announces Private Brands HBC Efficient Program Planning Sessions

Solon, Ohio based Efficient Collaborative Retail Marketing (ECRM) announced it will hold its Private Brands Health & Beauty Care Efficient Program Planning Sessions May 15-18 at Sanibel Harbour Marriott Resort & Spa in Fort Myers, Florida. The planning sessions welcomes buyers, sellers and brokers and will vendors the opportunity to meet with retailers and learn about new opportunities.

Each planning session will include a 20-minute private pre-scheduled meeting. ECRM’s MarketGate software is provided to aid in meeting planning, presentation and follow-up. ECRM covers hotel accommodations, meals and entertainment for two buyer attendees; provides ground transportation to and from the event hotel, and covers one round-trip coach flight per retailer attendees.

For more information, contact Lisa Carrillo at 909-941-8228 or

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.