PLMA’s International “World of Private Label” Announces Preshow Seminars

PLMA’s 2011 “World of Private Label” International Trade Show will be held May 24-25 at the RAI Centre in Amsterdam the show will feature close to 3,600 exhibit stands, a significant increase over last year’s event. This year’s PLMA pre-show seminars will include:

Private label market share
An overview of the latest country-by-country market share statistics
Speaker: Jean-Jacques Vandenheede, The Nielsen Company

Private label strategy
Learn what the 5 leading retailers of Europe are doing with their private label lines.
Speaker: Bryan Roberts, Kantar Retail

EU Report
What is going on in Brussels and the EU parliament
Speaker: Paul Skehan, ERRT

The seminars will be held on Monday, May 23

For more information contact tel: (31) 20 5753032 or email

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.