Navarro Discount Pharmacy, a South Florida Hispanic-owned regional drug chain, will sell its Private Brand to other retailers with a strong Hispanic following the new Hispanic Private Brand called Vida Mia (My Life) is being launched under Magellan Distribution Solutions LLC, a wholesale and export company, and a wholly owned subsidiary of Navarro Discount Pharmacy.
The line, comprised initially of 2,000 SKUs, crosses six product categories — over-the-counter, household, beauty, food, body and baby — and will be available in Navarro stores by mid summer, the retailer said in a press release on Wednesday. Packaging will be bilingual in English and Spanish.
Navarro will support the launch of Vida Mia with in-store product sampling and coupon offers.
The drug chain was founded in Havana, Cuba in 1940 and opened its first store in the United States in 1961. With 28 existing store locations, and three under construction, Navarro claims to be the largest Hispanic-owned drugstore chain in the US.