Target Launches Limited-Edition Private Brand Collection by Calypso St. Barth

Minneapolis based discount big box Target is partnering with Calypso St. Barth, the global luxury lifestyle brand known for upscale resort wear, to introduce an affordable, limited-edition Private Brand collection for fashion and home. Calypso St. Barth for Target brings destination-chic style to apparel and accessories for women, girls and babies, as well as an assortment of home furnishings. Ranging in price from $1.99 to $79.99, the collection is available May 1 through June 11 at all Target stores and Target.com. Select items, including dresses in petite and plus sizes, will be available at Target.com through Aug. 15.

“Summer is right around the corner and our guests rely on Target for fun, affordable ways to update their look,” said Trish Adams, senior vice president of merchandising, Target. “With its vibrant colors and great prices, Calypso St. Barth for Target reflects the season’s key trends and will add an element of exotic, relaxed elegance to any wardrobe or home.”

“Partnering with Target has been an incredible experience built on collaboration and an appreciation for great design,” said Stefanie DiRienzo Smith, president, Calypso St. Barth. “We’re excited to bring the collection to Target’s guests, offering a wider audience the opportunity to experience the Calypso St. Barth lifestyle.”

Combining timeless pieces and diverse elements, Calypso St. Barth for Target offers seasonal must-haves with a bohemian twist. The collection encompasses more than 200 items across seven product categories and includes dresses, swimwear, cover-ups, scarves and beaded jewelry for women, as well as dresses, tunics, maxi skirts and rompers for young girls and babies. The home collection includes toss pillows, serving pieces, dinnerware and glassware in beach-inspired shades and patterns.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.