Minneapolis based discount big box Target is partnering with Calypso St. Barth, the global luxury lifestyle brand known for upscale resort wear, to introduce an affordable, limited-edition Private Brand collection for fashion and home. Calypso St. Barth for Target brings destination-chic style to apparel and accessories for women, girls and babies, as well as an assortment of home furnishings. Ranging in price from $1.99 to $79.99, the collection is available May 1 through June 11 at all Target stores and Target.com. Select items, including dresses in petite and plus sizes, will be available at Target.com through Aug. 15.
“Summer is right around the corner and our guests rely on Target for fun, affordable ways to update their look,” said Trish Adams, senior vice president of merchandising, Target. “With its vibrant colors and great prices, Calypso St. Barth for Target reflects the season’s key trends and will add an element of exotic, relaxed elegance to any wardrobe or home.”
“Partnering with Target has been an incredible experience built on collaboration and an appreciation for great design,” said Stefanie DiRienzo Smith, president, Calypso St. Barth. “We’re excited to bring the collection to Target’s guests, offering a wider audience the opportunity to experience the Calypso St. Barth lifestyle.”
Combining timeless pieces and diverse elements, Calypso St. Barth for Target offers seasonal must-haves with a bohemian twist. The collection encompasses more than 200 items across seven product categories and includes dresses, swimwear, cover-ups, scarves and beaded jewelry for women, as well as dresses, tunics, maxi skirts and rompers for young girls and babies. The home collection includes toss pillows, serving pieces, dinnerware and glassware in beach-inspired shades and patterns.