TradeStone CEO Addresses Wall Street on Private Brand

Gloucester, Massachussets based Merchandise Lifecycle Management (MLM) solutions provider TradeStone Software, announced that CEO Sue Welch will be addressing Wall Street financial analysts and retail executives as a part of Citi’s Retail Tech Conference Call Series on Friday April 8, 2011 at 11:00 am EDT/4:00 pm GMT+1.

The series is Hosted by Citi Retail Analyst Deborah Weinswig, Welch will speak on “Merchandise Lifecycle Management – It’s All About Increasing Market Share: Supporting Private Label in Transition”.

The one-hour session will cover the evolution of sourcing to private brands, how private brands are driving market share in 2011, the trends toward positioning raw materials to offset price volatility, and how a collaborative merchandising platform can support the design, production and delivery of goods.

To participate in the conference call event is as follows.

  • Domestic: (800) 715-5431; International: 706-634-1769
  • Passcode: “Weinswig”
  • Replay Domestic: 800-642-1687; International: 706-645-9291
  • Replay ID: 57468872

The replay will be available for one week after the event:



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.