Store Brands and Tomorrow’s Consumers: PLMALive!

The PLMA has announced the latest edition of its online video magazine PLMALive! The new report “Store Brands and Tomorrow’s Consumers,” will feature a review of the forces shaping emerging consumers. From smartphones to barcodes, consumers will shop differently. The demographics of the new connected consumer will be dramatically different, too, and retailers are rapidly building their 3G apps to take advantage of it all. Don’t miss PLMA’s “Store Brands and Tomorrow’s Consumers” coming Monday, April11 on

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.