I have written about Safeway’s new Private Brand In-Kind, this post presents a closer look as well as acknowledgement for the agency responsible for the work Pearlfisher. The London and New York based design agency created a new tone of voice for Safeway’s natural personal care Private Brand, In-Kind. The soft color palette and distinct, organic shapes of the bottles create a modern and engaging brand presence. The designs challenge the traditional language of off the shelf copycat Private Brands, standing up both at shelf and in home as a Brand with a distinct attitude and tone of voice.
Designed by Pearlfisher Creative Director: Mark Christou