Giada De Laurentiis: One of Target’s Most Successful Private Brands

Christopher Durham Mar 28, 2011 0

Join me at the FUSE 2011 conference, April 11-13, 2011 in Chicago, and hear the story of one of Target’s most successful private brands. The “Giada De Laurentiis for Target: The Building of a Brand” session will share the story behind the creation of Giada De Laurentiis for Target from the identification of the business opportunity to how the brand was brought to market in nine short months. The presentation will also include a peak at the brand positioning, design process, packaging and marketing.

Giada De Laurentiis for Target: The Building of a Brand,
Wednesday, April 13, 2011

Featuring: Fiona Mitchell, Creative Visioneer, Target, Michelle Mesenburg, Marketing Director, Target

Other sessions featuring Private Brands and Retailers:

  • For the Love of Packaging: Design for the Relationship and Experience -> Private Brand P.O.V., Vickie L. VanHurley, Ph.D., Design Director, Packaging, Meijer
  • Leveraging Trends to Build Brands: Treating Fragrance & Skincare Like Fashion, David K. Lyon, Vice President Brand Design, Bath & Body Works
  • Reviving an Icon: How to Stay True to your Roots Whilst Becoming a Global Icon, Mrs. Sandra Lee, Group Director, Crabtree & Eveyln with Tess Wicksteed, Pearlfisher Strategy Director

Download the FUSE Brochure for more sessions and full descriptions here.


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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