Fresh & Easy Launches Organic Maple Syrup

fresh&easy announced the introduction of its news Private Brand product in its official blog talking fresh&easy, the  Organic 100% Pure Vermont Maple Syrup. And they mean it there is no artificial colors. No artificial flavors. No high fructose corn syrup.

According to the blog: The wild-crafted maple syrup is made by the Marvin family at Butternut Mountain Farm in Vermont. The process is quite simple; sap is gathered from wild grown maple trees and the water is boiled off. From there, the syrup is bottled and sent along to our stores for you to enjoy!

The flavor is bright and rich and it isn’t just for breakfast. Grab a bottle for just $5.99 for 12 fl oz until Tuesday…

The Butternut Mountain Farm spans several generations: Ira Marvin, son of Founder David Marvin, manages the Farm operations. The Farm’s land was originally purchased by David’s father, Prof. James Wallace Marvin (picture below), PhD in 1953. Dr. Marvin dedicated his research career to understanding the mechanism of sap flow of sugar maple trees. His research led to the understanding of how to make harvesting systems now commonly used in the maple production.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.