The Private Brand Movement: Official Call For Presenters

After a serving as chair for the history making Private Brand Movement Conference this past year in Chicago I am excited and proud to announce the OFFICIAL CALL FOR PRESENTERS for the 2nd annual Private Brand Movement conference from the producers of FUSE & Shopper Insights in Action. I will once again serve as chair for this year’s event, to be held September 19-21, 2010 at the spectacular Wyndham Hotel in Chicago, Ilinois.

This past years event attracted more than 150 senior-level executives from the world’s leading retail, CPG, brand and design firms, mostly director level and above with expertise in strategy, package design, strategic planning, customer experience, innovation, product development, marketing strategy, brand management, structural design, consumer insights, shopper insights, shopper marketing and design research.

The first and only event to focus on the strategy of retailer owned brand development, strategy and design. New for 2011, the content will be expanded the content to deliver the most comprehensive agenda on branding at retail covering everything you need from insight to creation to selling in-store.

With an unprecedented collection of client-side practitioner perspectives than any other event of its kind, it quickly became an industry choice, where retailers attend to focus on building branded portfolios that really connect with their distinct customer needs and brands attend to think differently about their retail partners and to seek new ways to collaborate in a more holistic business sense.

Past Speakers from 2010
Maurice Markey, VP, Private Brands, SAM’S CLUB, Michael Ellgass, Senior Director, Grocery Marketing, WALMART, Annie Zipfel, Director of Owned Brands, TARGET, Kim Coovert, Brand Manager, Own Brand Food & Drug, KMART, Vassoula Vasiliou, Director of Creative Private Brand Development, OFFICE DEPOT, Nancy Cota, VP Innovation, Consumer Brands, SAFEWAY, Melissa Smith-Hazen, Director Strategic Design, Corporate Brands, AHOLD USA, Mary Rachide, DVP Private Brands, FAMILY DOLLAR STORES, Marcia Minter, VP Creative Director, L.L. BEAN, Moira Cullen, Senior Director, Global Design, THE HERSHEY CO., Kit Hughes. Art Director, PHILIPS

The deadline for the official call for presenters has been extended:
Tuesday, March 15, 2011 Friday, April 1, 20011

Presenter Qualifications
We are seeking retail and CPG practitioners – who work to deliver unique brands across any and all retail channels including C-store, club, dollar, pet, mass, sporting goods, home improvement, drug, apparel and grocery – who can share best practices in the form of real-world case studies, stories of what’s worked and what hasn’t. We also encourage you to submit team presentations, where two members of cross-functional teams co-present.

Suggested Topic Areas:

  • Customer Insights
  • Shopper Insights
  • Strategy Development
  • Design
  • Product Development & Innovation
  • Packaging
  • Go to Market
  • At Shelf & In Store
  • Shopper Marketing
  • Consumer Trends

** We are also happy to consider topics not listed here that you feel would add value and be appropriate for the audience.

Submission Guidelines
Those who wish to be considered for the PBM speaker faculty should send the following via email to Amanda Powers, Program Director at apowers@iirusa.com no later than Tuesday, March 15, 2011:

  1. Benefit-oriented title of session
  2. Summary of session along with three audience key takeaways (no more than 150 words)
  3. Full contact details for speaker including name, title, company, email, phone and mail
  4. Bio of proposed speaker (no more than 100 words)
  5. Speaker headshot jpeg (optional)

If your submission is selected, portions of your bio and summary will be used to promote your participation. In an effort to ensure the utmost quality, all final presentations will be subject to review by our content review board one month prior to the event.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.