New PLMA Live! features the Supermarket Guru, Phil Lempert

The latest edition of the online video magazine from the Private Label Manufacturer’s Association PLMA Live! features the Supermarket Guru, Phil Lempert, he is a veteran industry analyst and contributing columnist to the trade magazine Supermarket News. In the interview he foresees big changes coming in the battle of the brands and the retail landscape. And he challenges listeners with the question, “Who will lead innovation, store brands or national brands.”
Watch PLMA Live!



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.