Tesco Launches Private Brand Wedding Collections

English retailer Tesco has launched its new line of Private Brand F&F wedding outfits for children.

The new collection will launches just in time for the start of the wedding season. The range, which is priced from as little as $13 (£8), features quality outfits to ensure children look elegant, without breaking the bank – perfect if you’re planning a wedding on a budget.

With six different styles of Private Brand dresses, little girls and moms alike will find something to fit every wedding.  The pure silk dress with an embellished neckline will make any little one feel like a princess, whereas the pink dress with co-ordinating sash is perfect for girly girls.

The collection also comprises four more dresses, featuring an appliqué butterfly detail, an oversized bow, appliqué flowers or iridescent sequins, so you can be certain that there is a dress to suit all tastes.

There are also two cute cardigans available featuring a diamante clasp, perfect for covering up in the unpredictable British weather.

The F&F collection also includes two tailored suits for boys – a linen suit that comes in beige or pale grey, or a pinstripe suit available in black or navy. For the finishing touch, there is also a three-piece suit set, comprising a crisp white shirt, and a tie and waistcoat in pale gold brocade.

View the full collection in our younger bridesmaids gallery.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.