Record Growth for the PLMA’s 2011 “World of Private Label” International Trade Show

The Private Label Manufacturer’s Association (PLMA) 2011 “World of Private Label” International Trade Show will be held May 24 and 25 at the RAI Centre in Amsterdam. The show will feature almost 3,600 exhibitors, a significant increase over last year’s event. This is the largest showing for the world’s largest private label trade show.

Exhibitors will include Private Brand manufacturers and suppliers of both food and non-food, from more than 70 countries worldwide. National and regional pavilions are highlighted at the show and this year’s event features more than 40.

Brian Sharoff, president of the PLMA, says, “The impressive expansion of this year’s ‘World of Private Label’ International Trade Show reflects the ever-growing importance of private label products in the marketplace. Through the recession and into the emerging recovery, private label is gaining popularity in both the developed markets as well as the developing markets.”

The PLMA’s Trade Show will attract buyers from more than 90 countries. Visitors include the world’s supermarkets, big boxes, discounters, department stores, drugstores, wholesalers, importers and exporters.

Popular attractions during the trade show are PLMA’s Idea Supermarket, which displays private label products from around the world, and New Product Expo, which features innovative products and packaging new to private label.

Two complexes of the RAI Exhibition Centre accommodate exhibitors. The main food section is in the Europa Complex, which includes the Fresh and Frozen Pavilion and the Ingredients Pavilion. The Holland Complex includes the non-food section and some food exhibitors. In addition, both food and non-food exhibit at RAI’s Parkhal.

For more information visit www.plmainternational.com



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.