Safeway Announces Finalists in Lucerne The Art of Dairy Contest

2009 - GRAND PRIZE Dairy Rhapsody Alejandro Pulido - South Mountain High School Phoenix, AZ

Pleasanton, California based grocer Safeway and its Private Brand of dairy products Lucerne announced the names of 30 students selected as finalists to compete for a $30,000 grand prize in the Lucerne The Art of Dairy “Sharing Joy” Art Contest. Lucerne has nourished generations of families with wholesome dairy products that support good health and enjoyable eating. It continues to nourish both the bodies and minds of today’s generation through this unique program that aims to promote strong bones and creative growth, encourage the artistic ability of the students and highlight the importance of art education in schools. The contest also gives high school students the chance to display their artistic and creative talents on an unconventional canvas — a life-sized fiberglass cow.

To promote dairy products as healthy snack alternatives for kids, Safeway and Lucerne asked high school students in grades 9 through 12 to submit designs using an outline of a cow as the canvas. In previous years, contest themes have included “Cows and History” and “Taste of Moo-Sic.” This year, the contest launched a new theme of “Sharing Joy” in which students were asked to interpret how they share joy through the arts. Thousands of students from as far away as Alaska and Hawaii stepped up to the challenge and visualized a range of joyful themes. Entries were accepted from September 1 to November 5, 2010.

Including this year’s prizes, Safeway has awarded $327,000 in prize money and funds for art supplies through The Art of Dairy Art Contest.

The 30 finalists will transfer their designs to life-sized fiberglass cow sculptures in the final phase of the competition. Each school receives a $250 stipend to purchase art supplies that their student finalist uses to decorate the cow sculpture. The Grand Prize winner will receive $20,000 for their school’s art department, plus $5,000 each for the winner and their art teacher. The First Prize winner receives $5,000 for their school’s art department, plus $2,500 each for the student and teacher. In addition, three Honorable Achievement winners and their teachers receive $1,000 each. The remaining 25 finalists will receive $500 U.S. Savings Bonds, bringing the total prize pool for the winners and finalists to nearly $60,000.

Once completed, the decorated cows will be on display at Safeway stores near the finalists’ schools during the final judging phase. During this time, the panel of distinguished judges will review the entries to select winners. This year’s judges include some of the most respected names in art. Bill Cone, a Pixar artist who has worked as a commercial illustrator, a set designer for Toy Story and as production designer for A Bugs Life, Toy Story 2, and Cars, joins the panel this year for the first time, along with Marilyn Nielsen, the Interim Director for the California Arts Council.

The Art of Dairy grand prize winner will be announced in early May. Visit www.safeway.com/lucerne to see past winners, contest information, and healthy recipes.

The Art of Dairy 2010 Finalists

  • Katarina Klask – Presentation High School – San Jose, CA
  • Chiara Sarter – Santa Rosa High School – Santa Rosa, CA
  • Ramil Lorenzo C. Gonzalez – Mililani High School – Mililani, HI
  • Nicole McEwen – Mililani High School – Mililani, HI
  • Vivian Hare – Foothill High School – Pleasanton, CA
  • Kelsey Vang – Sunnyside High School – Fresno, CA
  • Lauren Macasieb – Ruben S. Ayala High School – Chino Hills, CA
  • Tamara Sahagun – Ruben S. Ayala High School – Chino Hills, CA
  • Ana Estrada – Olympian High School – Chula Vista, CA
  • Daniel Escudero – Glendale Adventist Academy – Glendale, CA
  • Heather Grossbard – Frontier High School – Bakersfield, CA
  • Niña Pate – Eastside Academy High School – Bellevue, WA
  • Cody Hart – La Salle High School – Union Gap, WA
  • Eric Weekly – Okanogan High School – Okanogan, WA
  • Iris Woo – Puyallup High School – Puyallup, WA
  • Ali Zuro – McNary High School – Keizer, OR
  • Hannah Apker – Pleasant Hill High School – Pleasant Hill, OR
  • Alexandra Stone Freericks – Notre Dame Preparatory High School – Scottsdale, AZ
  • Caitlin Thomas – Tucson Magnet High School – Tucson, AZ
  • Abbey Davidson – Encampment K-12 School – Encampment, WY
  • Quinn Harrington – Encampment K-12 School – Encampment, WY
  • Olivia Vogel – Alliance High School – Alliance, NE
  • Sarah Burks – Lincoln-Way Central High School – New Lenox, IL
  • Carlos Flores – Thomas Kelly High School – Chicago, IL
  • Odain Williams – Baltimore Polytechnic Institute – Baltimore, MD
  • Moriah Nelson – Thurgood Marshall Academy – Washington DC
  • Brandon Lark – Sparrows Point High School – Baltimore, MD
  • Fariha Rashid – B.F. Terry High School – Rosenberg, TX
  • Katie Yager – Garland High School – Garland, TX
  • Jack Corpening – Friendswood High School – Friendswood, TX


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.