Live Leaner With Fresh Market Private Brand Cereal

Greensboro based premium grocer The Fresh Market announced the introduction of their new Private Brand line of cereals The Fresh Market Live Crunchy and Live Leaner in their magazine, Inspirations as well as a post on their Facebook page. According to the Fresh Market website, “The Fresh Market Live Crunchy and Live Leaner Cereals are packed with protein and full of fiber – not to mention loaded with flavor! Choose from Live Crunchy Honey Almond Flax, Live Crunchy Original Multigrain or Live Leaner with 9 Whole Grains. Living well has never been so easy!”



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.