PB CAREERS: Director, Private Label – RiteAid

Director, Private Label
Req. #:
10501
State:
Camp Hill , PA
Category:
Corporate – Category Management / Marketing / Merchandising

Job Description:
Summary
The primary purpose of this position is to oversee the system development of the company brand product for marketing, business planning, and strategic integration within the Category

Management department, inclusive of managing the assortment, sales, markdowns, margins, net profit and inventory of the company brand product. Frequent independent judgments are essential. The incumbent is also required to perform all tasks in a safe manner consistent with corporate

policies and applicable laws.

Essential Duties and Responsibilities
The associate is responsible for the functions below, in addition to other duties as assigned:

  • Provide strategic direction, processes and information for the purpose of increasing category sales and profit for the company brand products
  • Evaluate and implement new business processes for the purpose of establishing competitive differentiation
  • Interact with supplier community for product assortment selection and development
  • Manage the company brand advertising to include assortment, product mix, sales and gross margins
  • Design and implement decision-making tools that utilize internal and external business and consumer data
  • Develop assortment plans by product group and develop off-shelf promotions
  • Create and manage the company brand sales plans by reviewing actual weekly, monthly and quarterly sales results
  • Develop and implement the company brand product line business strategies
  • Participate in supplier trade shows, conferences, and supplier advisory board meetings

Experience / Requirements:
Other Skills, Abilities, and/or Training

  • Minimum age of 18 years old due to Education/Experience requirement and business travel
  • Ability to pass drug test
  • Committed to providing customer service that makes both internal and external customers feel welcome, important, and appreciated
  • Ability to preserve confidentiality of information
  • Ability and willingness to move with purpose and a strong sense of urgency
  • Ability to work weekends on an occasional basis
  • Ability to work extended days on a frequent basis
  • Ability to work day or evening hours
  • Accuracy and attention to detail
  • Ability to organize and prioritize a variety of tasks/projects
  • Familiarity with industry/technical terms and processes
  • Ability to work within strict time frames and resolute deadlines
  • Proficiency with the Microsoft® Office Suite (Word, Excel, PowerPoint, Internet Explorer, and Outlook). Ability to work within strict time frames and resolute deadlines

Certificates, Licenses, And/Or Registrations
This position requires a valid driver’s license for business travel.

Education:
Bachelor’s degree (BA/BS) in Business or Marketing, plus a minimum of five (5) years’ experience in market analysis, merchandising concepts, consumer data, and category management

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.