Can Your Private Brand Create Enchantment: The Art of Changing Hearts, Minds, and Actions

Although not directly Private Brand related this live presentation from Guy Kawasaki; former chief evangelist of Apple, founding partner and entrepreneur-in-residence at Garage Technology Ventures, co-founder of, columnist for Entrepreneur Magazine, and author; is relevant to every brand builder. He will present his latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions as a “live” session on BrandSquare the marketing and news portal from Schawk, Wednesday, March 23, 2011, at 1:00 PM EDT.

In this live session, Guy Kawasaki explains how to influence people’s hearts, minds, and actions. His message is that the goal is not to get your own way but to bring about voluntary, enduring, and delightful change.

The power of enchantment enables you to maneuver through difficult decisions, break entrenched habits, defy wisdom of crowds, and get colleagues to work for long-term, mutually beneficial goals.

Topics include how to achieve likability and trustworthiness, how to overcome resistance, how to enchant people who work for you, and how to enchant your boss.

Sign up here for the “Guy Kawasaki – Enchantment: The Art of Changing Hearts, Minds, And Actions” live session. Ten randomly drawn registrants who attend the session will receive an autographed copy of Guy’s new book!

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.