Bath & Body Works Launches Private Brand Design Contest

Bath & Body Works is giving fans the opportunity to put their own spin on the brand’s iconic Private Brand PocketBac Hand Gel Sanitizers with the myPocketBac Design Contest. Launching March 14, 2011, Bath & Body Works is inviting consumers to log on to myPocketbac.com to customize their PocketBac labels for a chance to win a $500 shopping spree and to see their designs in store!

The first three winning designs will be chosen by fan popularity and announced in April, with the top three designs hitting stores in July. New winners will also be selected in May and June. Head to myPocketbac.com to submit your design and see if you come out Leader of the Bac! Bath & Body Works has inspired a clean hands craze with its custom collections of pocket-sized hand gel sanitizers that started with “Bac-2-School” collection that launched last year. The design contest puts the power of personalization in everyone’s hands, giving fans one more way to make PocketBacs their own.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.