Bath & Body Works is giving fans the opportunity to put their own spin on the brand’s iconic Private Brand PocketBac Hand Gel Sanitizers with the myPocketBac Design Contest. Launching March 14, 2011, Bath & Body Works is inviting consumers to log on to myPocketbac.com to customize their PocketBac labels for a chance to win a $500 shopping spree and to see their designs in store!
The first three winning designs will be chosen by fan popularity and announced in April, with the top three designs hitting stores in July. New winners will also be selected in May and June. Head to myPocketbac.com to submit your design and see if you come out Leader of the Bac! Bath & Body Works has inspired a clean hands craze with its custom collections of pocket-sized hand gel sanitizers that started with “Bac-2-School” collection that launched last year. The design contest puts the power of personalization in everyone’s hands, giving fans one more way to make PocketBacs their own.